In the dynamic realm of business, where change is the only constant, established companies often find themselves at a crossroads. The challenge is not just to sustain growth but to redefine and expand their horizons in ways that align with the evolving market dynamics and consumer expectations. This is where the concept of an ecosystem strategy emerges as a beacon of innovation and growth. The recent strategic pivot of Zalando, Europe’s leading multi-brand fashion destination, underscores the transformative potential of adopting an ecosystem approach for companies looking to secure their future in the digital age.