Your market is being reshuffled. And your business model?
Reshuffle is our lens for new business: we do not look at single tasks, but at how AI shifts coordination and value creation in your industry - and where new revenue emerges for you.
Pillar: Products & Services.
Reshuffle is the strategic step before new AI products and services: first understand the market shift, then build the business model.
Automation protects margins. It does not protect your business.
AI makes work cheaper - and everyone is doing that. What really changes is coordination: who decides, who aggregates demand, who owns the customer interface. That is where margins and market positions shift, often outside your own process map.
Reshuffle answers the uncomfortable question: how will you earn money in five years once your current bottleneck disappears through AI? We answer it not as a study, but as a concrete business option.
Four lenses on your market
We use the same logic we use to build our own ventures - applied to your industry.
Decouple value creation
We break your value chain into tasks, decisions and handovers - and show which parts AI takes over and which get bundled anew.
Shift the bottlenecks
Whoever controls the bottleneck controls the margin. We identify the new bottleneck in your industry - data, access, trust or capacity.
Rethink the customer relationship
When AI compares offers and prepares decisions, access to the customer changes. We check how you stay relevant - or become a supplier.
Derive the revenue model
The analysis produces not a slide deck but two to three evaluated business options with revenue logic, effort and a decision paper.
Four steps to a decision
Positioning (half a day)
We sort out market, customers and current revenues - together with your leadership team.
Analyse the market shift (1-2 weeks)
Research, signals and reshuffle map: where is new coordination emerging in your industry?
Evaluate business options
We shape two to three options, evaluate market size, effort and risk, and recommend one.
Start the build
Seamless transition into validation, build or spin-out - if you wish with us as a partner in the venture.
How will you earn money in five years?
30 minutes of reshuffle sparring: we look at your market together and tell you honestly where we see movement.