Spin out as its own company
You built something internally that others need too. We turn it into a standalone business - from cost centre to profit centre, optionally as a joint venture with us.
From cost center to revenue engine
Many enterprises sit on valuable internal capabilities that serve only internal stakeholders. Shared services, proprietary platforms, data assets, and specialized expertise - all locked behind company walls. In the AI era, these assets can become standalone products and services, creating entirely new revenue streams.
Companies like AWS (born from Amazon's internal infrastructure), Google Maps Platform (originally an internal tool), and Continental's software division have proven this model. The pattern is clear: internal excellence can become external market leadership. AI now makes this transformation faster, more scalable, and more accessible than ever before.
A transformation project for the AI era
Spin-Up is a structured transformation program that takes your internal assets - services, platforms, data, expertise - and turns them into market-ready external offerings. We apply venture-building methodology to corporate assets, treating each spin-up as a startup within your enterprise.
AI accelerates every phase of this transformation: from identifying which internal services have external market potential, to productizing them with AI-powered interfaces, to scaling with personalization and automation. What once took years of corporate restructuring can now be achieved in months.
Four phases to market
Assess
Identify monetizable assets
We conduct a systematic audit of your internal capabilities to identify which services, platforms, data assets, and expertise have genuine external market potential. This includes market sizing, competitive analysis, and readiness evaluation. We separate real opportunities from wishful thinking.
Typical duration
4-6 weeks
What you'll get
- Internal capability audit & asset map
- Market demand & sizing analysis
- Competitive landscape assessment
- Monetization potential scoring
- Shortlist of top spin-up candidates
- Executive recommendation report
Design
Define the external value proposition
For the selected spin-up candidate, we define the external value proposition, pricing model, and go-to-market strategy. We design the organizational structure needed to serve external customers while maintaining internal service quality. AI-powered productization strategies are embedded from the start.
Typical duration
6-8 weeks
What you'll get
- External value proposition & positioning
- Pricing and revenue model
- Go-to-market strategy
- Organizational design for dual-serve model
- AI-powered productization roadmap
- Investment case & business plan
Build
Productize for external customers
We transform the internal service into an external product. This includes building customer-facing interfaces, self-service capabilities, onboarding flows, SLAs, and support structures. AI is used to automate service delivery, personalize experiences, and ensure scalability beyond internal demand.
Typical duration
3-6 months
What you'll get
- Customer-facing product or platform
- Self-service onboarding & documentation
- AI-automated service delivery layer
- SLA framework & support setup
- Brand identity for external offering
- Pilot customer acquisition
Grow
Scale the new business unit
With the product live and pilot customers onboard, we help you scale the new external business unit. This includes sales team enablement, marketing activation, partnership development, and operational scaling. AI-driven analytics continuously optimize pricing, customer acquisition, and service delivery.
Typical duration
6-12 months
What you'll get
- Sales enablement & training
- Marketing & demand generation
- Partnership & channel strategy
- Operational scaling playbook
- AI-driven performance analytics
- Growth KPI dashboard & reporting
Related Case Studies
Ready to unlock the value in your internal assets?
Let's explore which of your internal capabilities could become your next external business. Every enterprise has hidden revenue potential - we help you find and activate it.
Start the conversation