The framefor your AI transformation.
An AI strategy gives everything a direction: clear ambition, clear priorities, clear ownership – developed in about 4 weeks together with your leadership team.
EXPERIENCE FROM WORKING WITH
AI is changing a lot right now. All at once.
AI is changing how companies work – and how markets function. At the same time, a lot is happening inside the company at once:
- Employees experiment with AI with great commitment
- First use cases are being implemented
- Competitors launch new products and services
- Data protection, policies and the AI Act arrive
- Trainings need to be delivered
- Tools need to be selected and rolled out
All these activities need to be aligned. That is exactly what an AI strategy is for.
Order and structure. For an AI strategy that works.
We created a system that brings exactly this order. It answers three questions: How do we balance today and tomorrow? In which sequence do we proceed? And what concretely needs to be done?
The AI Strategy Framework
Ambidexterity
Become more efficient today while building tomorrow.
Horizons
Think in phases that build on each other – step by step.
Business areas
Clarify what needs to be done in which area of the company.
Not just automating. Thinking about tomorrow at the same time.
Companies need an ambidextrous approach: make today’s business more efficient with AI – and in parallel build new products, services and business models. Shared governance holds both together.
AI to Automate
Optimize existing value creation
- Use cases & efficiency
- Process automation
- Short-term ROI
Unified Steering
- Portfolio steering
- Resource allocation
- Decision rights
- Impact measurement
AI for Reshuffle
Build new business models
- Ventures & new markets
- Business model innovation
- Long-term competitive advantage
Not everything at once. But everything in view.
That is why we think in phases – the three horizons. They build on each other and make sure you don’t take the second step before the first. Important: horizon 3 topics need lead time and must be started today.
Optimise & prove
Efficiency and quality in today’s business – first use cases with measurable effect.
Scale & transform
What works is carried into core processes and customer journeys.
Differentiate
New AI-native products, platforms or business models.
What needs to be done? The whole company in view.
For this we look at the business areas. The strategy clarifies what needs to be done in the four areas customer experience, products & services, business processes and foundations – per horizon.
Customer Experience
How AI changes marketing, sales and service – from single touchpoints to a coherent customer journey.
- Identify key customer touchpoints
- Test first AI support in marketing, sales or service
- Assess CRM, service and knowledge data
- Define first KPIs (response time, offer quality, conversion, cost-to-serve)
- Scale successful CX use cases
- Redesign customer journeys with AI
- Deploy Agent Assist, Next Best Action or personalised communication in production
- Establish proactive service or sales mechanisms
- Develop AI-native customer interfaces
- Establish digital customer assistants or proactive service models
- Use AI-based customer experiences for differentiation
- Develop new service-based revenue models
How your AI strategy comes to life. In four steps.
Our strategy programme takes you from stock-take to a lived strategy – together with your leadership team.
Where does your AI strategy stand? Find out.
How other companies anchored their AI strategy.
BoschL.OS – Global Launch Strategy
Defining a global launch strategy to address different market needs and leverage a global team across Europe, US, and India.
ContinentalEcosystem Strategy
Shaping Continental's future ecosystem strategy and validating new digital business opportunities with a structured 8-week process.
Dive deeper.
More in the Transformation Hub
The reshuffle approach and the strategy handbook – free after registration.
Let’s get started together.
We start with a 30-minute conversation about your ambition – and show how the programme would look at your company.