1
Ecosystem Strategy
3+
Markets Launched
1
2nd Hand Marketplace
100+
Team Members Trained
The Challenge
IKEA wants to grow beyond the furniture business and increase the number of customer interactions. By broadening the perspective to the ecosystem of "Living at home" new opportunities evolve but requires a solid strategy to prioritize and align all initiatives. Together with fastbreak.one, IKEA wanted to create a shared understanding, create an ecosystem and platform strategy, initiate and launch the first platforms and to equip the teams with the right methodologies and entrepreneurial tools.
Our Approach
fastbreak.one supported the IKEA teams (ranging from top management to innovation teams) along the journey from creating a shared understanding towards the launch and scale of the first ventures.
The Role of fastbreak.one
Educate – Create a Shared Understanding
We ran masterclasses on platform economics, ecosystem strategies and platform venture building. Equipping the teams with solid understanding, tools and insights. Making them ready to take on the action.
Envision – Ecosystem Strategy
To grow beyond the core required to broaden the perspective to discover adjacent opportunities. Therefore we created an Ecosystem Strategy for the market "Living at Home" consisting of multiple strategic growth areas.
- Evaluation of ecosystem opportunities
- Prioritization and alignment into a roadmap
- Setting up the right governance structure
- Resource allocation across initiatives
- Broader communication and rollout strategy
Explore – Validate Opportunities
We supported the innovation team to explore and validate selected marketplace opportunities to ensure you build a platform the users really value and want to use.
Embark – Accelerate Go-to-Market
Launching a marketplace requires a mix of activities and therefore coordination and focus. We supported the IKEA venture team to avoid cost-of-delay and to launch on time coordinating cross-functional teams and providers.
- Fast-time-to-market approach and methodology
- Cross-functional team coordination
- Provider management and integration
- Successful marketplace launch execution
The Results
- ✓Created shared understanding about platform economics and venture building
- ✓Formulated and validated Ecosystem Strategy beyond "Furniture"
- ✓Successful launch of marketplaces in selected markets
"The fastbreak.one team helped us to formulate an ecosystem strategy, align our organization and to execute our strategy quickly. We couldn't imagine a better support right at the beginning."
Sandra
Director Innovation, IKEA / INGKA
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