Report European B2B Platform Economy 2024
Report about he European B2B Platform Economy based on analysis of
over 1.000 B2B Platforms “made in Europe”
From Strategy to Scale
Let’s co-create your platform together
Updated Study 2024
European State of the B2B Platform Economy 2024
In deep collaboration with Cooperative State University of Baden Würtemberg (DHBW) we conducted this study as an update of our previous research from 2020.
Our motivation for this extensive study stems from a commitment to dispel myths and bring clarity to the dynamic sector of B2B platforms.
Contrary to widespread belief, our preliminary findings suggest that Europe may not only be competitive but also exhibit unique strengths in the B2B platform arena. Through this report, we endeavor to provide a granular analysis that stakeholders—ranging from entrepreneurs to policymakers—can rely upon to make informed decisions and craft strategic initiatives.
The 2024 report is structured into three substantive sections, each designed to address the most pertinent aspects of the B2B platform economy in Europe:
State of Economy
Overall State of the Economy: This section delves into the evolution of B2B platforms originating from Europe, examining their growth trajectories, technological adoption, and scalability challenges. It provides a macroeconomic perspective on how these platforms are integrating into and influencing broader economic currents.
- Number of B2B platforms
- per Country
- per Category (Collaboration, Marketplaces, Tech, Education, …)
- # of Employees
- Funding received
Value Creation
Value Creation: Our analysis here focuses on the mechanisms through which B2B platforms generate tangible benefits for their users across diverse market ecosystems. We explore the innovative services offered, the efficiency improvements, and the collaborative opportunities that these platforms facilitate, enhancing productivity and operational effectiveness for businesses of all sizes.
- B2B Platform Value Stack
- Triple Threat Platforms
- Top-Down vs. Bottom-Up Strategies
- Strategies as incumbent company
Monetization Strategies
Revenue Models: Understanding the financial underpinnings of B2B platforms is crucial. This part of the report assesses various revenue streams and business models employed by European B2B platforms, highlighting trends, sustainability, and the impact of regulatory environments on profitability and growth strategies.
- one sided vs. multi sided approaches
- monetization models (transaction fees, subscriptions, …)
- the tole of Value Adding Services
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