Embark

Go-to-market, launch MVP, solve chicken-egg-problem and achieve Platform-Market-Fit

What we do

The “Embark” phase is where ideas take tangible form. In this stage, we focus on building a Minimum Viable Platform (MVP) and initiating a go-to-market strategy to gain early traction. This critical phase is all about learning from real-world application; we launch the MVP to actual customers, collecting valuable feedback on its effectiveness and appeal.

This feedback loop is vital for identifying what works, pinpointing areas for improvement, and eliminating bottlenecks.

What we achieve

Platform-Market-Fit

Goal of the Embark phase is to launch a Minimal Viable Platform, with first customers and achieve Platform-Market-Fit. It’s all about learning what works, what does not work and to remove bottlenecks to be ready to scale. If required, we aim to secure further investment rounds.

Duration

12 months program

Aim

Build MVP & tech; launch and attract first customers; solve the chicken-egg-problem; build team capabilities & setup venture operations

Result

Proof of business case, traction, solved chicken-egg problem, readiness to scale, secure additional funding

Rigorous Validation of Platform Opportunity

1 Month

Educate

Create shared understanding among your team

2 - 4 Months

Envision

Identify business opportunities in market ecosystems and define your future portfolio strategy

2 - 4 Months

Explore

Validate business opportunities to fuel buy / build / partner decision making

12 Months

Embark

Build MVP, Launch, win customers and prepare to scale

2 - 24 months

Embrace

Scale via network effects and shape market

12 - 24 Months

Evolve

Expand your footprint and build super app capabilities

From idea to venture

In the Embark phase, we take selected opportunities and turn them into real ventures — fast, focused, and user-driven.
Together, we build MVPs, test value propositions, and validate business models in the real world to achieve platform-market fit.
This includes forming the founding team, developing the initial product, setting up go-to-market strategies, and preparing for early scaling — all with platform dynamics in mind from day one.

Demand Validation

We engage in demand validation, employing diverse methodologies to confirm the market’s needs. This rigorous process allows us to identify and understand the most pressing problems faced by our target customers.

The outcome is a clear, prioritized list of challenges worth addressing. This ensures that our venture efforts are focused on creating solutions that not only meet but exceed market expectations, establishing a solid foundation for success.

Result: Prioritized, validated bist of demand

Solution Validation

This phase propels us into the tangible realms of validation through prototyping and proof of concepts. It’s here that our solution concept undergoes rigorous testing, bringing ideas to life to assess their practicality and effectiveness in solving real-world problems.

This essential phase ensures that our platform or marketplace not only resonates with target users but is also technologically feasible and scalable, laying a solid foundation for development and future growth.

Result: Validated and adjusted solution

Business Model Validation

In this phase we also focus on our monetization strategy and business case. We validate different pricing options, monetization strategies and learn what customer really value.

Results are updated strategies, business cases to steer our venture strategy and investment cases.

Result: Validated and adjusted business model

Go-to-Market Strategy / Chicken-egg-problem solving

This step is pivotal, focusing on crafting a comprehensive go-to-market strategy for our platform. This involves tackling the critical “chicken-and-egg” problem inherent in building platforms and marketplaces, ensuring we attract both sides of the market effectively.

We also identify and plan for the necessary capabilities and resources required for a successful launch. This step ensures we have a clear roadmap for market entry, designed to establish and grow our platform’s presence in a competitive landscape.

Result: GTM strategy incl. chicken-egg-problem solving; required resources

Team Building

Beside the business aspects, we also need to focus on the team & operations.

Building & hiring the right talents for our venture. Sourcing them internally or externally. Onboarding and coaching them to become effective as quickly as possible in their roles.

Result: Strong team of entrepreneurial talents

Additional Funding

If required, we also focus on securing additional funding for the venture. Could be internal or external investors.

Result: Secured funding to fuel growth

Market validation