Bosch L.OS – Launch Strategy
Defining a global launch strategy to address different market needs and to leverage a global team.
Case Details
Clients: Bosch
- Launch Readiness Assessment
- Adjust Business Model
- Define Product Ecosystem Strategy
- Define Launch Strategy with 3 selected global markets (India, US, Europe)
- Align teams on roadmaps and fast-time-to-market project management
Project Duration: 3 Months
Client Website:
https://www.l-os.com/eu/de
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The Story / Challenge
Bosch wants to enter the logistic market with it’s own Logistics Platform called “L.OS”. The core business model and strategy were defined, the ambitions high. The challenge: To find a smart and entrepreneurial way to enter the market in different regions. The global footprint of Bosch is an asset, but could also lead to strategic challenges.
The tasks was to work with the global team to define a winning go-to-market strategy for the three regions of US, Europe and India.
The Role of fastbreak.one
fb1 supported the L.OS management and platform team to define the go-to-market strategy, consisting of …
With the readiness assessment we checked the business model and the strategic approach from different perspectives. This included the feedback from the team, the management and the external market. Overlapping the different perspectives helped the team to understand the strengths and weaknesses.
Based on the readiness assessment we could clearly see the weaknesses in the model and address them. E.g. network effects, business case, value proposition etc.
Especially when you want to build a platform with a broader value proposition (e.g. logistics), then you clearly need to define the overarching strategy for the different sub value propositions. This helps the team to prioritize development, go-to-market execution and to accelerate time-to-profit.
With the Ecosystem Strategy the team not only finds the narrative, but also a blueprint for future decision making.
After we updated the business model, we went into the definition of the go-to-market strategy for the 3 regions of Europe, US, India. All have different customer needs and priorities.
The key was to understand the different customer priorities and to use them to prioritize features and customer segmentation.
The benefit was a clearer launch strategy but also also clearer understanding of the different teams about their role and mutual benefit later on.
Setting up a roadmap is one thing, but to break it down into an executable plan and setting up the right project management environment the bigger challenge. With fast-time-to-market we supported the team to focus on the right milestones, align internal / external development activities and to avoid cost-of-delays.
The Results
Our involvement in supporting the venture and innovation team of Bosch resulted in …
Customer Reviews of the Case
The fastbreak.one team helped us to better specify our customer understandings in different markets and therefore to help us to set up and execute a winning go-to-market strategy.
