Platforms 4 Future Podcast

Learn from B2B Platform Leaders

Platforms 4 Future Podcast

Learn from B2B Platform Leaders

Ecosystems at Scale with Platforms & Sustainability

A podcast dedicated to help business leaders to build and scale profitable and sustainable platform businesses by design

Available on your favorite podcast station

The hosts

Welcome to our conversations with experts and founders to uncover what they learned about growing & scaling of B2B platforms, marketplaces and business ecosystems.

Enjoy & get some useful insights.

Nathalie Dumas Lamborghini

Nathalie
Dumas Lamborghini

Partner

Marseille, France

Matthias Walter

Matthias
Walter

CEO & Founder

Dresden, Germany

Series #2

Conversations with founders & executives of leading B2B platforms

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Marc Geckeler and Dirk Voigt

Tech Lead and Biz Lead at Volkswagen

The story of DPP started 3 years ago. They went through a selection of partners, formed an alliance, listened to customers and onboarded a lot of plants.

Transformation of a classical production company into a data driven platform is not an easy journey and therefore we have invited Marc Geckler, the Tech Lead and Dirk Voigt, the business lead from VolksWagen to share their success story.

Data is always the most valuable asset and sharing it can be complex even among different plants of the same company. DPP has initiated a three platform approach to create a powerful cloud and build the applications on top. This approach will help to remove the borders between plants and allow exchange of innovative ideas.

How did DPP go around network effects? “It all started like popcorn”.

Martin Peters

CEO of DropFriends

With dropfriends, everyone of us can become an independent parcel shop and make the delivery service much more comfortable and sustainable. How?

Our guest, Martin Peters, the CEO of Dropfriends is going to explain to us in the latest episode of the “Platform 4 Future” podcast. Tune in to learn more about the multi-sided benefits for stakeholders and our planet. E.g. how you can become a paid parcel shop in seconds via mobile app to boost your household budget or how retailers can welcome more customers to their stores. Dropfriends and it’s leadership team are taking sustainability really seriously.

As a special gift for our loyal listeners use the Code: PODCASTLOVE

For free DropPoint bookings and make it a more sustainable xmas. *Code is valid until 31.03.2022 for free DropPoint bookings. To find out more, please visit Drop Friends ( https://www.dropfriends.com)

Matthias Naab and Markus Trapp

Fraunhofer Institute for Experimental Software Engineering

How can we make the Mittelstand and the SMEs competitive in the industry of platforms? Our new guests are coming from the largest research organisation in Europe – Fraunhofer Institute for Experimental Software Engineering. The main task of the Fraunhofer organisation is to keep the German and European industry competitive or make them competitive. Common thinking is that platform and ecosystem economy is for digital giants or startups, but our guests Marcus Trapp and Matthias Naab together with us disagree with this statement. SMEs have a lot of assets to leverage and therefore platform and ecosystem economy should be a “sweet spot” in their development path. The main problem lies within current thinking that building a platform requires a full transformation of the business model. But this is not true. A better way is a portfolio perspective where multiple business models should co-exists and a large portion is dedicated to transactional revenues. Marcus and Matthias have given a very broad overview of the industry, its struggles and opportunities. Their advice to SMEs is the following: “In order to achieve great things in the area you are currently working in, sometimes you need to look around and maybe have a look at the completely different business domain with the skill set that your company and your employees already have.”

Tilmar Wilhelm Goos

Blockchain Expert

Web 3, Blockchain, Crypto, Decentralized Finance are currently the most discussed topics in the business world. To get some more understanding we have invited as guest of this Episode a specialist in this field – Tilmar Wilhelm Goos, Swiss based international tax and business specialist, speaker at conferences and universities an author of the book “Banking Bitcoins Taxation — The handbook of international money management and digital assets”.
Nowadays, in Web 2, everything is client oriented, banking does the job for you. With a shift to Web 3 and decentralized finances, means a transfer of responsibility to the individual or company itself. Decentralized Finance provides the infrastructure to participate and act on your own. But there is still a big gap between generations that has to be filled in. Tilmar has shared with us his leadership advice: “Get involved. Play around within the technology, get a feeling of how this all works. Don’t trust, verify.” 

Friedrich Fries-Henrich

Founder of Circulania

How to create interest from your target customers about your marketplace? In this podcast episode of Platforms4Future, Nathalie Dumas and Matthias Walter interviewed Friedrich Fries-Henrich, founder of Circulania, a B2B platform for secondary raw materials, enabling companies to sell their industrial waste material as new products. When they started, Friedrich and his associate thought it would be easy to replicate an eBay for steel materials but they underestimated that the B2B market is a very different market. Now Circulania helps companies to have a place where they can trust the information and where they can match the quality, price and availability of the products they are looking for.

Prof. Dr. Philipp Sandner

Frankfurt School of Finance and Management
Why are corporations struggling leveraging Blockchain technologies to build new business models and what can they do better? In our conversation with Prof. Philipp Sandner from Frankfurt School of Finance and Management, he reveals the latest trends of development of Blockchain in the B2B sector. Philipp is one of the leading heads in Germany when it comes to Blockchain, recognized speaker and advisor. As we see the rise of demand for nft , metaverse etc. it is important to understand the trends and learnings from the last 10 years of Blockchain adoption and where the market is heading too.

Paul Beguerie & Leo Michellier

Organix Suez

A great example of how platforms can support circular economy : Organix by Suez is a marketplace which connects producers of organic waste (farmers, food industry manufacturers, ports, municipalities…) with biogas plants, which transform them into energy.They combine two challenges: waste management and the production of local and renewable energy, with a huge market opportunity as almost 4 million tons of food industry biowaste is produced each year in France.

Kathrin Günther

Uhlmann Pac-Systems

Pexcite is a future-oriented ecosystem for intertwined software solutions alongside the entire value chain of pharmaceutical products – from raw material to the end customer. Our guest Kathrin Günther, the Vice President of Business Unit Digital Solutions in Uhlmann Pac-Systems, has revealed a great history about how machine building companies have joined their forces to create a software solution.

Florian Klemt

Fashion Cloud
Fashion Cloud is a B2B platform, helping fashion brands and retail stores to work together through data sharing. In this episode, you will learn about: How they pivoted from a B2C application project into a B2B platforms used by the biggest German brands, How they manage to scale based on trust and company culture, the crazyness of their recruitment process.

Frank Mattes

Advisor & Author
Scaling corporate start-up? Where to begin? Frank Mattes, experienced expert in corporate business building brought the major input to this topic in 2018 together with other 20 clients. The first book was called “Scaling Up Corporate Startups”, it focuses on one question: How can large companies generate business impact from non-incremental innovation?

Adrien Chaltiel

Eldorado
We often ask ourselves whether we are legitimate enough but we barely ask the same question at the company level. Eldorado, a french platform facilitating the connection between entrepreneurs and investors, managed to raise faster than other similar platforms by using growth hacking and legitimization methods. In just three years, they built a brand to look like a 10 years old expertise brand.

Katharina Hölzle & Marc Brechtel

University of Stuttgart | Fraunhofer IAO | Freudenberg Filtration Technologie
The latest emerging trends in the market of platforms is a creation of a platform by multiple companies together and data platforms, therefore for today’s conversation we have invited two researchers: Katharina Hölzle a professor for Technology Management and Human Factors at the University of Stuttgart, leading the institute for human factors and technology management (IAT) as well as the Fraunhofer IAO and Marc Brechtel – Project Manager for Advanced Product Development in Freudenberg Filtration Technologies.

Denis Tischler

wind-turbine.com

Denis Tischler, Chief Marketing Officer at wind-turbine, unveils how the company went from a usual marketplace with no industry expertise, to being leaders of a niche ecosystem. Today they are the world’s leading B2B platform in the wind industry, with 25K users a month in over 200 countries.

Alessandro Pistillo

BASF
Together with Alessandro Pistillo, Head of Digital Strategic Projects, we explore how such a traditional company can use it’s footprint in the market to lay the foundation for a more sustainable collaboration among all the players in the ecosystem.

Series #1

Henrik Hahn

Evonik
In our current podcast episode, we look at an aspect that doesn’t come up so often in our conversations: the closing of a B2B platform. For this, we caught up with Henrik Hahn from Evonik Industries. In his role, he initiated the development of a marketplace in 2017 – an absolute novelty in the very traditional chemical industry. 3 years later, however, the platform is already history. Why Evonik abandoned the idea, what hurdles Henrik had to deal with, and what he nevertheless learned from this journey into the startup world – that’s what he talks about rather frankly with Natalie and Matthias.

Thilo Kassen

PRISMA
In our latest Episode we were very pleased to welcome Thilo Kassen, Executive Manager of PRISMA Capacity, the leading gas capacity platform in Europe. Together with Thilo we discussed the interesting shareholder model behind the company and how sustainability and climate change affect the future gas market in the long run.

Henrik Lauridsen & Peter Evans

Gerbus Academy | Platform Strategy Institute
Platforms are an important topic for each company strategy. But we see in our projects a big knowledge gap on executive / leader level but also on team level. Companies think they can build platforms just like they built products. There was a study from BITKOM in 2019 showing this gap -> only 5% of Executives understand this topic and have the skills to lead those initiatives. We want to explore what kind of roles and skills are required to build & scale a platform. How to educate future platform leaders & teams?

Evangelos Avramakis

Swiss Re institute
Evangelos Avramakis is a recognised thought leader and advisor in the field of insurance industry. At the Swiss Re institute he works with focus on digital and consumer related topics as the Head of Digital Ecosystems R&D. Within his position, he analyses the mid- and long term developments of emerging technologies and business models. Covering both digitization and business developments Evangelos has also huge knowledge and insights about the evolution of platforms and ecosystems which we are very pleased to learn more about.

Julian Kawohl

University of Applied Sciences, Berlin
Julian Kawohl is a Professor for Strategic Management at the University of Applied Sciences in Berlin. He is also the founder of the Ecosystemizer framework, a methodology – similar to the Platform Innovation Kit – which helps managers intuitively understand ecosystems, set up ecosystem strategies and position themselves in such ecosystems.

Thomas Müller

Evan
Started in 2018, Evan GmbH is a german tech-start up operating the Evan Network as an enterprise blockchain infrastructure focused on manufacturing companies. With this blockchain technology, Evan provides a base for building trust in digital partner networks as well as enabling corporate solutions for the economy of things. Thomas Müller, CEO and co-founder of Evan, has spent a long time in the area of digital business and brings a lot of experience in blockchain technologies. That’s why we are very pleased to discuss with him the possibilities of decentralized infrastructure for different business and industry scenarios.

Markus Schorn

Author | Deutsche Telekom Think Tank
Markus Schorn is a member of the Deutsche Telekom Think Tank with focus on emerging technologies, innovations and business models. Within this role, he asked himself how technologies will impact our future lives and society. His book “10x DNA – Das Mindset der Zukunft”, which he wrote together with Frank Thelen, also revolves around this topic. It’s focusing on the acceleration of the technological process and the upcoming changes but also kind of a “wake-up call” to make sure that we keep up with all the possibilities and novelties which come along with new technologies.

Philipp Ortwein

Instrafreight
Today, instrafreight is one of the leading platforms for B2B logistics in the european market. With focus on overland freight, instafreight matches the emerging transportation needs of shippers with the transport capacity of the carriers. Started in 2016 they faced an exciting journey from their first MVP to today’s platform with about 2000 shippers on the demand side and 25.000 carrier companies on the supply side. In our conversation with Philipp Ortwein, CEO and Co-Founder, he gave us a lot of insights about the impact of a digital platform approach on a market which is vastly fragmented.

Adrien Nussenbaum

Mirakl
In our conversation with Adrien Nussenbaum, Co-Founder and U.S. CEO of Mirakl, he gave us lots of insights and key success factors regarding the 3 lifestages of a platform, how to set up a platform initiative as an incumbent company and how platforms can create a more sustainable business.

Christian Warneck

Amadeus

In our newest episode, we talked to Christian Warneck – VP of Amadeus, the platform to connect the travel ecosystem about the challenges of market entry and intermediation when it comes to building a platform for the travel business. Additionally, we learned a lot about the role of data and AI for todays and the future industry and why it is extremely important to keep innovating as a platform leader.

Christian Neumann

Tapio
In our newest episode we talked to Christian Neumann, Managing Director of Tapio, the open ecosystem for the wood industry, about his most important learnings and keys to success when it comes to building an Win-Win-Win ecosystem. Tune-in to learn more why technology is not a key success factor, how to set up the right governance structures and how to enforce sustainability by collaboration and co-creation.

Simon Tüchelmann

kreatize
In this conversation we explored together with Simon Tüchelmann, CEO of kreatize, how to platformize manufacturing due to unbundling of production & supply chain capacities. Kreatize is a leading platform and known as the AWS for manufacturing. But not only that it helps companies to build resilient supply chains, it also is a big driver for a more sustainable future. A fantastic conversation and great source of insights for every B2B platform builder.

Josef Brunner

relayr
In our latest conversation with Josef Brunner, CEO of leading IoT platform relayr, we talked about key success factors for building a platform business. And he was clear right from the beginning that it is not about technology, it’s about focusing on outcomes for the customers and to understand market transformations. Only when you understand bigger trends and market shifts you can build a platform business to be ready at the right time at the right market.

Sebastian Brenner

CheMondis

Through a conversation with Sebastian Brenner, CEO of CheMondis, we explored how an incumbent company like Lanxess executed a platform strategy and launched the leading B2B platform in the chemical industry.

Adam Broadway

platformOS
How to leverage communities to unlock network effects. Through a conversation with Adam Broadway, CEO and co.founder of platformOS, a leading innovation platform, we explore the role and impact of communities on growth and network effects.

Malte Zur

testXChange
testXChange is Europes leading marketplace for industrial testings and helps product companies to find providers for testing, inspection and certification services – revolutionizing the testing industry. There are about 50.000 laboratories in Europe – about 7.000 of them are on the platforms. Today we will talk about a special theme “Marketplace enabled SaaS” – so how a marketplace can be a complementary value proposition for SaaS.

Lars Schade

Mercateo
Mercateo is Europe’s largest B2B platform; in this open discussion with Managing Director Lars Schade, we explored how the company unlocks network effects and leverages them to build defensibility against Amazon. Lars also shared with us how he leverages data and product information to give customers the possibility of more sustainable product purchases.
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We, fastbreak.one GmbH (Registered business address: Germany), process personal data for the operation of this website only to the extent technically necessary. All details in our privacy policy.