Explore

Opportunity Validation, Platform Concept and Secure Initial Funding.

What we do

In the “Explore” phase we perform a deep-dive validation of the identified opportunities. This step is about confirming the desireability, viability, feasibility and scalability of the platform or marketplace idea in the real world. By employing a combination of data analysis, market research, and initial user feedback, we aim to test the waters and understand the actual potential.

This validation process allows us to refine our value proposition, ensuring it meets the needs of our target audiences and stands a strong chance of achieving long-term success in a competitive market.

What we achieve

Find & validate platform opportunities

The culmination of this phase is a comprehensive decision presentation, designed to articulate the opportunity, required investments, and potential returns to investors or boards. This enables informed investment decisions, setting the stage for a definitive go or no-go on funding the platform venture.

Duration

3 months program

Aim

Define & validate a platform opportunity, prepare and make go / no-go decision; secure funding by board or early investors

Result

Validated Platform Opportunity

Rigorous Validation of Platform Opportunity

1 Month

Educate

Create shared understanding among your team

2 - 4 Months

Envision

Identify business opportunities in market ecosystems and define your future portfolio strategy

2 - 4 Months

Explore

Validate business opportunities to fuel buy / build / partner decision making

6 - 12 Months

Embark

Build MVP, Launch, win customers and prepare to scale

2 - 24 months

Embrace

Scale via network effects and shape market

12 - 24 Months

Evolve

Expand your footprint and build super app capabilities

Validating and taking Go-/No-Go-Decisions

This step during our venture-building process unfolds through six meticulous sub-steps, culminating in a decisive go/no-go-judgment for the platform opportunity.

1. Market Forces Scan

Step 1 lays the foundation by deeply understanding the customer. Through thorough market analysis and building detailed personas, we gain insights into customer needs, behaviors, and the market forces at play.

This initial step ensures that our platform or marketplace is precisely tailored to meet the demands of our target audience, setting the stage for a solution that truly resonates and delivers value.

Result: Deepen your understanding of future user needs and market transformations

2. Demand Validation

In Step 2, we engage in demand validation, employing diverse methodologies to confirm the market’s needs. This rigorous process allows us to identify and understand the most pressing problems faced by our target customers.

The outcome is a clear, prioritized list of challenges worth addressing. This ensures that our venture efforts are focused on creating solutions that not only meet but exceed market expectations, establishing a solid foundation for success.

Result: Prioritized, validated bist of demand

3. Platform Business Model Design

Step 3 is where creativity meets strategy in our venture-building process. We design the platform solution, meticulously crafting the value proposition, service design, and business model.

This step is fundamental in articulating how our platform or marketplace uniquely addresses customer needs, differentiates in the market, and generates value. It sets a comprehensive blueprint for the venture, aligning our vision with the practicalities of delivering a compelling and sustainable solution.

Result: Platform Vision and business model

4. Solution Validation

Step 4 propels us into the tangible realms of validation through prototyping and proof of concepts. It’s here that our solution concept undergoes rigorous testing, bringing ideas to life to assess their practicality and effectiveness in solving real-world problems.

This essential phase ensures that our platform or marketplace not only resonates with target users but is also technologically feasible and scalable, laying a solid foundation for development and future growth.

Result: Validated and adjusted solution

5. Go-to-Market Strategy / Chicken-egg-problem solving

Step 5 is pivotal, focusing on crafting a comprehensive go-to-market strategy for our platform. This involves tackling the critical “chicken-and-egg” problem inherent in building platforms and marketplaces, ensuring we attract both sides of the market effectively.

We also identify and plan for the necessary capabilities and resources required for a successful launch. This step ensures we have a clear roadmap for market entry, designed to establish and grow our platform’s presence in a competitive landscape.

Result: GTM strategy incl. chicken-egg-problem solving; required resources

6. Funding & Kickoff

In Step 6, we focus on ensuring the venture’s readiness for kickoff. This crucial phase involves creating a compelling pitch deck and securing the initial funding and resources needed to launch and scale our platform or marketplace. It marks the culmination of our preparation, translating our validated concepts and strategies into a powerful narrative for investors and stakeholders. This step sets the stage for turning our vision into reality, positioning the venture for a successful launch and sustainable growth.

Result: Readiness to kickoff the venture incl. funding & resources