Evolve

Super App / Meta Platform Strategy

What we do

The “Evolve” phase marks the transition of our platform into a super app or super platform, aiming for comprehensive market dominance. This phase is focused on horizontal expansion within the market ecosystem, extending the platform’s reach across multiple domains and services.

We strive to build a fully integrated solution that offers an array of functionalities, enhancing user experience and creating strong lock-in effects.

What we achieve

Transition into a super platform

The culmination of this phase is a comprehensive decision presentation, designed to articulate the opportunity, required investments, and potential returns to investors or boards. This enables informed investment decisions, setting the stage for a definitive go or no-go on funding the platform venture.

Duration

3 months program

Aim

Discover, validate and decide on future growth areas

Result

Super Platform Strategy

Phase 6 – Expand into a Super App / Platform

1 Month

Educate

Create shared understanding among your team

3 Months

Envision

Identify business opportunities in market ecosystems and define your future portfolio strategy

3 Months

Explore

Validate business opportunities to fuel buy / build / partner decision making

12 Months

Embark

Build MVP, Launch, win customers and prepare to scale

12 months

Embrace

Scale via network effects and shape market

3 Months

Evolve

Expand your footprint and build super app capabilities

The winner takes all

In the Expand phase, we help platform ventures grow into multi-service ecosystems — unlocking new value layers and deeper user engagement.
By strategically integrating additional services, partners, and data-driven experiences, we guide the evolution from a single-purpose solution to a super app or multi-sided platform that dominates its ecosystem.
This is where you shift from product-market fit to platform-market ownership.

Define the Ecosystem Vision & Strategic Positioning

We update our ecosystem strategy for the super app — identifying complementary areas in the ecosystem your platform will lead.

This includes mapping the customer journey, unmet needs, and the complementary services that strengthen user retention and expand share-of-wallet.

Result: A clear, future-proof vision and positioning that drives platform expansion decisions.

Identify Add-On Services & Adjacencies

We analyze behavioral data, market trends, and ecosystem dynamics to identify which services, tools, or partners can be added to deepen the value proposition.
These may include financial services, content, logistics, community features, or AI-powered tools.

Result: A prioritized roadmap of high-impact service extensions that drive user frequency and cross-service synergy.

Design Platform Architecture & Modular Integration Strategy

We define the technical and organizational architecture needed to support multiple services and seamless user experiences — whether developed in-house, co-built, or integrated via partners.
This includes API strategy, user identity layers, data infrastructure, and modular service design.

Result: A scalable platform architecture ready to support super app evolution and third-party integrations.

Develop Monetization & Value Capture Strategy

We evaluate new monetization layers across services and ecosystem interactions — including subscription bundles, usage-based pricing, partner revenue sharing, and advertising.
Each service is mapped not just for value creation but also for revenue potential and long-term margin impact.

Result: A diversified and scalable revenue model that increases platform profitability with each added layer.

Establish Ecosystem Governance & Partner Enablement

We define the rules, roles, and tools that enable partners to contribute and thrive within your platform — including onboarding processes, data policies, incentives, and trust mechanisms.
Strong governance ensures quality, scalability, and sustainable growth of the ecosystem.

Result: A healthy, governed partner ecosystem that contributes to value creation and supports the super app’s growth.